▶JD SHK / Creative Director & Filmmaker
About Me
I work across advertising, branded films, photography and multicultural content. Based in Sydney, I work with agencies, production houses and clients across Australia and internationally.
My experience spans Disney, Sony Pictures, Marico and independent projects for Hyundai, Discovery, BBC, Škoda, IKEA, Forbes, Intuit, Lendi and Aussie.
I work from the first idea through production and final delivery, combining creative leadership with hands-on filmmaking.
Core skills
Strengths
MULTICULTURAL & DIGITAL STORYTELLING
Leading inclusive content development and shaping brand stories that resonate across various platforms, including TikTok, YouTube, and Meta.
CREATIVE LEADERSHIP
Managing full production pipelines, from conceptualizing cinematic short films to leading multi-cam shoots and live event broadcasts.
INNOVATION
Integrating AI-assisted content workflows to enhance creative velocity and scale production efficiently.
STRATEGIC GROWTH
Building integrated social and podcast strategies that simplify complex industries, such as finance for the Lendi group and Aussie.
Approach
I take a calm, organised approach to complex productions, with clear communication and steady execution. Whether shaping an architecture film or a broadcast identity, I focus on supporting the team and delivering the client’s goals.
Career
MAY 2025 – PRESENTCREATIVE DIRECTOR (CONTRACT)AIM (AUSTRALIAN INTERNATIONAL MULTICULTURAL ASSOCIATION) | SYDNEY
- Produced founder and community-driven short-form videos, podcasts, and event content for AIM's multicultural network
- Created and distributed branded content for the AIM talent awards, driving engagement across TikTok, YouTube, and Instagram
- Covered events and podcasts featuring entrepreneurs, young leaders, and professionals shaping Australia's creative and business ecosystem
- Designed brand guidelines, managed digital rollouts, and introduced AI-assisted content workflows
NOVEMBER – DECEMBER 2025CREATIVE PRODUCER & VIDEOGRAPHER (CONTRACT)AUSTRALIAN ARM-WRESTLING FEDERATION | SYDNEY
- Led the end-to-end social content campaign, from concept to final delivery
- Directed and managed a full multi-cam shoot, including live coverage and event broadcasting
- Built the content strategy for social platforms and podcasts, focusing on high-impact clips and audience growth
JUNE – JULY 2025CREATIVE PRODUCER (CONTRACT)LENDI GROUP & AUSSIE | SYDNEY
- Developed a new social and podcast content strategy simplifying finance for australians
- Created story-led campaigns combining customer insight and digital-first storytelling
- Managed content shoots and editing pipelines across TikTok, YouTube, and Meta
FEBRUARY – AUGUST 2025CREATIVE PRODUCER & VIDEOGRAPHER (CONTRACT)MARKER ARCHITECTURE STUDIO | SYDNEY
- Produced design-led films that highlight architecture, sustainability, and innovation
- Directed cinematic storytelling to showcase residential and commercial projects
- Created social and visual content aligning with brand positioning and aesthetics
MARCH – MAY 2025CREATIVE PRODUCER (CONTRACT)VOLKSWAGEN GROUP AUSTRALIA PTY LTD | SYDNEY
- Conceptualized and directed six cinematic short films as part of the Škoda kodiaq launch across Australia and new zealand
- Oversaw production, visual direction, and creative strategy, integrating lifestyle storytelling with feature-led narratives
- Delivered high-performance social content across TikTok, YouTube, and Meta, amplifying brand engagement and visibility
2022 – 2023NATIONAL CREATIVE DIRECTORMARICO LIMITED
- Led the creative transformation of Saffola, repositioning it as a wellness-first food brand across TV, digital, and influencer ecosystems
- Built and implemented AI-enabled creative frameworks and gamified engagement models, improving creative efficiency by 40 percent
- Directed large-scale brand films and integrated campaigns, overseeing execution across multiple regional markets
- Partnered with marketing and business leadership to align creative vision with growth objectives
2019 – 2022FOUNDER & CREATIVE DIRECTORTHE MAGICAL PORT | APAC, SEA, MEA
- Built and led a cross-regional content studio delivering branded films, digital campaigns, and large-scale live productions
- Directed end-to-end projects for Hyundai, 7 eleven, IKEA, BBC, Forbes, and Discovery
- CREATED AND LED "EMISSION IMPOSSIBLE" (HYUNDAI x DISCOVERY), ACHIEVING A GUINNESS WORLD RECORD
- Produced major global broadcasts including IIFA awards, Femina Miss India, and international sports coverage
2015 – 2018CREATIVE DIRECTORDISNEY | INDIA, US, SEA
- Launched utv stars, world movies, and utv action with integrated TV and digital campaigns
- Drove revenue through strategic brand partnerships
- Led digital platforms across national and regional markets
- Developed new content properties aligned to brand goals
2012 – 2015CREATIVE & CONTENT LEADSONY PICTURES | INDIA, US, SEA
- Relaunched Sony entertainment and Sony Max with an award-winning campaign
- Achieved 270% viewership growth and tripled market share in 18 months
- Led audience research to redefine channel positioning
- Delivered 360 campaigns across TV, print, radio, digital, ooh, and btl
Tools & craft
DESIGN & EDITING
Adobe creative suite (photoshop, illustrator, indesign), figma, canva
VIDEO & MOTION
Premiere pro, final cut pro, after effects, davinci resolve
AI & INNOVATION
Runway ml, higgsfiel, kling.AI, midjourney, veo 3, capcut, generative AI for workflows
Showreels
Recognition
